Day 6

Subject: Quality over quantity

Hey [firstname],

You can never underestimate the significance of lead generation as an important factor to the success of any business with regards to demand and sales. If at all, most marketers, more specifically tech marketers, over the recent times have endeavored to employ lead generation as a critical marketing strategy. 

The problem with quantity

However, these marketers are often focused on pushing for higher sales of lead quality since they are often measured on quantity leads. This in turn usually triggers problems with the sales team, which the marketers are often associated with since the sales team often seeks for quality leads. This, then, pits quality against quantity in lead generation with the question being which is more appropriate or rather, why do the sales team stick up so much for quality leads?

There are many reasons as to why generating increased leads while at the same time maintaining quality is almost impossible. Some of these reasons include:

 Amount of massive data involved

 Methods to collecting the most appropriate information 

 Discovery call (initial introductory date) 

Nonetheless, if a marketer wants to maintain the generation of quantity and still ensure quality, then increasing marketing budgets can offer a solution to the problem arising between quality vs. quantity.

Why quality is important

To understand the importance of quality, it is first crucial to question issues such as what is the likelihood that generating leads in bulk will lead to high-quality leads? Or, what are the possibilities that most of these leads will lead to meaningful sales? You most probably know the answer or even maybe dont. 

While marketers may enjoy the prospects of generating thousands of leads, the probability that they may be of low quality in such cases is often high. Ensuring that the quality of leads is often high is often beneficial and is the driving force behind increased sales revenues. As such, having a lot of leads with high possibilities of low quality can be detrimental for marketers. Even more, sales can stall when the focus is only centered on quantity, resulting in losses. 

Even so, ensuring to improve the quality of leads can be of benefit for a marketer than in striving for quantity of leads or even strategizing for a balance between the two - quality and quantity. Not only are leads of high value crucial for driving up high sales revenue but they can also be important to meeting vital marketing objectives for a tech marketer that include:

 Driving traffic

 Creating awareness

 Driving leads

 Increasing preference

 Creating a community

 Supporting tech buyers

While quality is important, you cant wish away quantity. Nonetheless, quantity is most often centered on what is accrued to a marketer or a company and, thus, tends to neglect a customer's needs. The more reason why you should endeavor to strive for high quality leads more than you should quantity leads. 

 
With that said, make sure to get your plan of action from the Lead Generation Authority course:

[link to sales page]

To your success!

Warmly,

[Your name]

